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(24-04-2007)
Diageo has unveiled the latest of its Singleton range of single malt whiskies: The Singleton of Glendullan, set for the US market.
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(24-04-2007)
Blended Scotch brand Chivas Regal is to extend its Chivas Life marketing campaign with a sailing sponsorship programme.
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(24-04-2007)
Diageo-owned blended Scotch brand Johnnie Walker has launched a luxury version of its top-end Blue Label bottling in travel retail.
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(24-04-2007)
Poland is fighting a rearguard action to ensure that a deal over the labelling and definition of vodka in the European Union (EU) gives only limited rights to producers using non-traditional ingredients.
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(24-04-2007)
Scotch whisky distiller Burn Stewart – owned by CL WorldBrands – has signed up with South Africa’s Distell in a new joint venture to sell its key brands in sub-Saharan Africa.
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(24-04-2007)
Vodka brand Stolichnaya’s new global advertising campaign is to place authenticity at its centre, with a style based on the Russian Constructivist movement of the early 20th century.
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(24-04-2007)
Glenfiddich, the world’s best-selling single malt Scotch whisky, has undergone a complete relaunch, including new packaging, a new brand identity and a £23m (€34m) global marketing campaign.
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(24-04-2007)
Exports of Scotch whisky hit record levels in 2006, with bottled blends and malts both registering value increases, according to Customs figures released by the Scotch Whisky Association (SWA).