Prosecco gets UK boost

Published: (16-04-2009)

Written by: Richard Ross

With imports into the UK of Prosecco DOC continuing to grow, the Prosecco DOC di Conegliano-Valdobbiadene Consortium will be running its first ever UK public relations campaign.

The campaign will, according to the company, educate trade and consumers about DOC, differentiating it from IGT, as the premium Prosecco. It has been designed to give accessibility to Prosecco DOC Conegliano-Valdobbiadene, to on- and off-trade wine buyers and media, and..

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