Published: (16-04-2009)
Written by: Richard Ross
Campari is to buy the Wild Turkey Bourbon brand and related businesses from Pernod Ricard for $575 million.
The deal includes distillery facilities in Kentucky, a bulk aged-bourbon inventory and the American Honey liqueur brand.
The sale is part of Pernod Ricard’s €1 billion disposal plan of what it terms “non-strategic assets” after the purchase of Absolut last year.
The deal is expected to be completed before June 30, subject to regulatory..
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