Published: (16-04-2009)
Written by: Richard Ross
Diageo has announced a joint venture, to be called Diageo Kirin Company, which will boost Diageo’s position in Japan, and bolster Kirin’s overseas expansion.
Diageo will own a 51% stake in the compny.
Diageo said in a statement: "Combining the capabilities and expertise of both companies, the new firm will develop the overall business strategy for Diageo premium brands to be sold by Kirin in Japan".
"It will also provide nationwide brand..
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