Jose Cuervo Premium launch

Published: (20-03-2009)

Written by: Richard Ross

Diageo has launched a premium expression of Jose Cuervo tequila, called Jose Cuervo Especial Silver.

The drink is bottled immediately following distillation and ‘Cuervo Silver’ is described by the company as: ‘smooth… with a well-balanced aroma that combines spicy black pepper and hints of agave.’

Jose Cuervo International managing director Gerry Reid said: “Over the past few years, we have seen a significant increase in popularity for Silver..

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